The English Football Association’s “Heads Up” campaign is spearheaded by Prince William, who is the president of the governing body.

Most games in the third round of the cup will start at 3:01 p.m. on Saturday, Jan. 4.

The FA says “during the minute delay, fans will be encouraged to consider the positive impact 60 seconds can have on their own well-being or in supporting a friend or family member.”

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