In case you didn’t know…
Facebook has won the rights to show live La Liga games from Sony Pictures Network who had previously bought the rights in the region for €28 million in 2014. However, their deal expired over the summer and Facebook has swooped in with an as yet undisclosed winning bid to secure the rights for the next three seasons.
Facebook has started venturing into live sports streaming over the past 12 months. The social network giant has been broadcasting live MLB games since 2017 and also bought the rights to show one La Liga and one Serie A game per week across numerous countries. They also teamed up with Eleven Sports to show the first two rounds of the US PGA golf tournament last weekend.
The heart of the matter
Alfredo Bermejo, the head of digital strategy for La Liga, was extremely excited about the announcement and told Reuters:
This excitement was echoed by Peter Hutton, the Director of Global Live Sports for Facebook. However, he also stressed the necessity of not rushing into things. He told Reuters:
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What’s next?
Facebook users across the Indian sub-continent can enjoy free access to all La Liga games for the coming season. Initially, all streams will broadcast without any advertising and can be accessed via the Facebook application on mobile phones and tablets or via a desktop computer.
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